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2011

A Year in Review

A visual stroll through twelve months of hard work, earnest objectives, and the spectacular world of Warby Parker Eyewear.

Contents

  1. 01.
    Operations

    About our business

  2. 02.
    Warbyparker.com

    About our visitors

  3. 03.
    Do Good

    Buy a Pair, Give a Pair

  4. 04.
    Social Media

    About our fans

  5. 05.
    United States of
    Warby Parker

    About our customers

  6. 06.
    Company Culture

    About our employees
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Operations

About our business
Sales by quarter

Emails and calls

Emails vs. calls over the day
Emails per phone call
For every 5 emails received, we get 4 phone calls.

Call volume

Mon
Tues
Wed
Thurs
Fri

Average call length

2.46
minutes

Showroom appointments

9,157

Net Promoter Score

88

Appointments vs. walk-ins

Appointments vs. walk-ins
* New York showroom

Top frame color

Revolver Black

Largest single order

Frames Frames Frames Frames Frames Frames Frames Frames Frames Frames Frames Frames Frames Frames
14
pairs of glasses

Average response time

6
seconds

Monocles sold

Monocle
252
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Warbyparker.com

About our visitors

Visitor Traffic

Traffic to warbyparker.com
Globe
People from
180
countries/territories visited the site
10%
of all traffic comes from mobile devices
From 185 different mobile devices

Browsers of choice

Website traffic by web browser

Operating systems

Website traffic by operating system

Most popular misspelled keyword searches

  • Worvey Parkers
  • Warebly Parker
  • Warbuy Parker
  • Warmby Parker
  • Warley Parker
  • Warber Parker
  • Warby Parkey
  • Warby Barker
  • Warbery Parker
  • Morby Parker
  • Wareby Parker
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Do Good

Buy a Pair, Give a Pair
World map
Warby Parker distributed over
100,000+
pairs of glasses to people in need in 2011

WP Movember team size

19
Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore Mo’s galore

Net carbon emissions

Zero

First collaboration

Invisible
Children
Our Invisible Children frames
Certified B Corporation
We became a certified B Corporation, which allows us to hold ourselves accountable for the commitments we are making to our stakeholders (our customers, our employees, our community and the environment). It’s time for the bar to be raised, and we hope to see other companies join us.
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United States of Warby Parker

About our customers
Montana has the highest percentage of female customers.
•
South Dakota customers tend to stay on the site the longest.
•
Vermont has the best eyesight (weakest prescriptions)
•
Maryland has the worst eyesight (strongest prescriptions)
•
California does the most Home Try-Ons
•
Nevada has the highest percentage of male customers.
•

Most Popular Frames by State

Huxley Colton Fillmore Miles Roosevelt Sibley Zagg Nedwin
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Company Culture

About our employees
52 employees: 26 male and 26 female

Average employee pupillary distance

59
millimeters
Shortest commute: across the street. Longest commute: Manasquan, NJ.

Shortest commute*

yards
20

Longest commute*

miles
61.5
*one way

Office locations

We worked 252 days at Union Square, 135 days at the Puck Building, 54 days at Birchbox, and 48 days at Sunshine Suites
Over the course of 2011, we found ourselves growing at a rapid rate. The Warby Parker family grew each month and we soon ran out of space for everyone at our Union Square offices. As a result, we had to expand to some temporary office spaces around NYC before we found a more permanent home that could hold our growing team. Our new offices in the Puck Building have more than quadrupled our office space from the start of 2011. Hopefully we won’t have to move again… at least for another year.

Bagels eaten at weekly team meetings

13 everything, 12 whole wheat, 5 plain, 2 cinnamon raisin, 1 onion

Average daily cups of coffee per employee*

2 cups Coffee cup Coffee cup
* consumed in custom-made Warby   Parker reusable mugs

Favorite beers at weekly evening Happy Hours

Stella Artois
27% of employees ▼
Blue Moon
22% of employees ▼
Brooklyn
14% of employees ▼
Hoegaarden
5% of employees ▼
Guinness
5% of employees ▼
Coors
5% of employees ▼
Other
8% of employees ▼
Not Beer
14% of employees ▼
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Thank you for a great year!

2011 was a fantastic year for Warby Parker — we couldn’t have done it without the amazing support of our customers, family, and friends. Thank you for everything!

We can’t wait to show you what we have in store for 2012.

Warby Parker Eyewear
Transamerica Pyramid Sears Tower The Cyclone Citgo Sign
Yankee Stadium The Puck Building Yurt Tree Tree Tree Tree
Tree Tree
Tree Tree
Total Employees: 15
Total Employees: 52
•
•
January 12

Company Outing:
Doubles Ping Pong Tournament

•
•
January 16

New York Times article >

•
•
January 26

Relaunched Perish Trust showroom in San Francisco

•
•
February 4

Launched Oklahoma showroom at Shop Good

•
•
February 15

First birthday

Launched new collection

•
•
February 28

Launched Chicago popup at Apt. 9

•
•
March 24

HTO video shoot >

•
•
March 26

Griffin, the first baby named after a pair of frames, is born

•
•
April 27

Company outing:
Urban scavenger hunt

•
•
May 24

Started VisionSpring Facebook campaign

Company outing:
Yankees game

•
•
May 26

Launched hazelwood collection

•
•
June 21

Launched Invisible Children sunglasses

•
•
June 29

Launch sunwear collection

The Roman emperor Nero wore a version of sunglasses when he attended gladiator games.

Two thousand years later, Warby Parker sold their first pair of shades.

•
•
•
•
•
September 22

Boston showroom launch

•
•
October 27

Halloween party

•
•
November 1

LA showroom launch

•
•
November 8

SUNO collection launch

•
•
November 10

Columbus showroom launch

•
•
November 17

Philadelphia showroom launch

•
•
November 29

Open the Holiday Spectacle Bazaar >

Launched the
Holiday Gift Box

•
•
December 14

Ride bikes around Art Basel in Miami

•
•
December 16

Holiday party

•
•
December 19

50,000 likes on Facebook

•
•
December 28

Released Fitz and Leigh frames

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Hours of designing, organizing, visualizing, and developing…

A behind-the-scenes look at the making of the Annual Report.

Music: Matt O’Dowd