How can we offer such high-quality prescription glasses for $95?
We cut out the middlemen
Warby Parker's glasses are of the highest quality — crafted on the same production lines as the $500 frames you see in boutiques. Yet, we sell our eyewear at a fraction of the price. How do we do it?
Well, first it's important to understand how glasses are made today
Most high-end fashion house brands don't design or produce their own eyewear. They sell those rights to massive companies that do it all for them. These large companies design, manufacture and sell branded glasses for astronomical prices directly to optical shops and then pay fees to the fashion brands for using their name and logo. Then, optical shops mark up frames and lenses an additional 2-3 times before selling them to you.
This system doesn't make any sense to us and it hurts you.
Retailers mark up frames and lenses an additional 2-3 times before selling them to you.
We are very different in two ways:
We Create Our Own Designs
We're independent. We don't partner with licensing companies who control the market and keep prices high. We take great pride in designing our own eyewear and refuse to charge outrageous prices for our frames.
We Sell Directly to You
Our web-based sales approach allows you to bypass the optical shops and the high prices they charge.