“But wait,” you’re thinking, eyes narrowed in suspicion. “Why sell the glasses? Why not just donate them?”

Glad you asked.

It’s a sticky fact of life that kind-hearted gestures can have unintended consequences. Donating is often a temporary solution, not a lasting one. It can contribute to a culture of dependency. It is rarely sustainable.

Instead of donating, our partners train men and women to sell glasses for ultra-affordable prices, which allows them to earn a living. More important, it forces our partners to offer glasses that people actually want to buy: glasses that fit with local styles, look good, work well, and make the wearer feel incredible.

Because everyone wants to feel incredible.