Into The Gloss is the brainchild of Emily Weiss,
who launched the beauty site with one goal in mind:
to take everything we know about beauty, flip it,
and reverse it.
We collaborated with the Vogue alum and her
co-founder, Nick Axelrod (formerly of Elle),
on two pairs of aviators in premium Japanese
titanium, one sun and one optical, both available
in a super-limited-edition. It took us over a
year of designing, refining, and testing to wind up
with the final pairs. (Serious business.) Building
the ideal aviator, it turns out, is an exercise
in Goldilocks logic: they can’t be too big,
they can’t be too small, they can’t be too
wide and they can’t be too narrow.
After all, the perfect pair of aviators is your
secret weapon, your signature, and your oldest
buddy, all in one. They’ve got to be juuuust right.