Third Ward

I worked with Heidi at Third Ward WO in Milwaukee and I’m so thankful I did! Heidi made the process clear, informative and fun! I love the glasses I got and I’m truly thankful for the whole experience. Thank you Heidi!!!

I'm going to do my best to paint you a picture to explain why Warby Parker is so fantastic. Follow me on a little tutorial, adventurer. You know sometimes when you walk in somewhere, and you're instantly afraid to touch anything, and you feel like someone's going to yell at you for doing the wrong thing? Those clinically sterile put-on chic places you feel out of place in, with pictures of celebrities on the walls? Where the staff feel like they're smiling because they have to, and anxious jokes you might try to slide in to ease the tension are met with awkward forced laughs, and a "let's move along because I'm on a script and a timeline" kind of follow-up? Warby Parker isn't that. Think more like a quaint little bookstore coffee shop you'd like to watch the rain from. Think like the staff are the regulars at their haunt, and they hang out just to show newbies the ropes and make them feel welcome. Lighting is effective, but soothing - not like you're standing in a display case under a microscope. So, so contrasting from what it normally feels like buying glasses - seriously, I'd be happy with a grilled cheese and tomato soup, just listening to the employees banter on and help people, and I'd want to take my time spooning the soup in a place like this. I don't know how they nailed that vibe, but they nailed that vibe. The selection of frames is great. For all that talk and all those celebrities on the walls of the huge chains I'm used to, the selection they have is...lackluster at best. I'm very happy with Warby Parker's array of frame choices. And, their staff gave me their focus. I said I didn't know what to pick, and not only did they help me find an array to choose from, but I asked for and I got multiple staff opinions on the selections I had. I have never had an employee give me style advice when glasses shopping, or tell me "that color makes the blue in your eyes dramatic, but it makes your skin look more pale." Let alone three employees willing to just...explain smart choices to someone who doesn't have an eye for fashion. I really, really appreciate the attention to my needs.

The staff was so helpful and efficient! Their knowledge concerning the eyewear I was considering was excellent and so professional. I would highly recommend this store and group of employees.

Great store, service, staff and rice!

Great selection and really helpful and honest staff!! Will definitely be back!!