Our very first TV ad is a tour through the collective Warby Parker brain
Why TV? TV is a great big megaphone, and we want to share our story with as many people as possible — with the ultimate goal of disrupting the eyewear industry and showing that for-profit companies can do good in the world.
Three Art Forms in One Commercial:
Live Film, Collage, Animation
We leafed through 1950s magazines, collections of Victorian wallpaper, Japanese architecture textbooks, and more to find inspiration. No archive, flea market, or dusty tag sale was left unexplored.
Did you catch these items?
- Black Coffee
- Chess Board
Q&A with the Artist
Meet the Artist
Alia Penner is the visual genius behind our first TV ad. The last time she stopped by Warby Parker headquarters, Alia was a vision in blue: blue velvet dress, blue plastic daisy tucked behind one ear, a wash of cerulean across her eyelids. Fresh from shopping for vintage wallpaper with buddy Alexa Chung, Alia was happy to tell us about her art, her books, and her darling cat, Edie.
- MGM’s Ziegfeld Follies
- My Nights Are More Beautiful Than Your Days by Andrzej Zulawski
- SMILE by Michael Ritchie
- Ozma of Oz by L. Frank Baum
- Hollywood Babylon by Kenneth Anger
- The Hawkline Monster by Richard Brautigan
A few of Alia’s favorite things
Topanga Canyon, Los Angeles.
X-Acto blades and 1 Shot paint.
For summer, the Eastside cocktail. For winter, an Old Fashioned.
Goat cheese, beet, and pesto sandwich at Proof Bakery in LA.
Wilting rainbow balloons, issues of FORTUNE from the 1930s, and the zine Craphound.
Niki de Saint Phalle, Zandra Rhodes, Sonia Delaunay, Yayoi Kusama, Anna Sui.
Q&A with the Animator
Meet the Animator
Born in Hong Kong and currently based in Brooklyn, Saiman Chow is a designer, illustrator, animator, editor, and director extraordinaire. He’s also the heroic leader of animation efforts for our TV ad — and truly a man of many talents. We asked Saiman to share a few favorites with us.
Yellow Submarine (1968).
American painter and printmaker Philip Guston.