Skip to main content

Premium eyewear, starting at $95

25% off your first contacts order – for a limited time

Accessories
Style quiz
Intelligent Eyewear

Sign in

SofLens Contact

Get 25% off your first contacts order—and always free shipping

SofLens Multi-Focal

SofLens Multi-Focal

SofLens Daily Disposable

SofLens Daily Disposable

SofLens for Astigmatism

SofLens for Astigmatism

SofLens 38 / Optima FW

SofLens 38 / Optima FW

Get the inside scoop on new frames, events, and more

Email address

Products

Eyeglasses
Sunglasses
Contacts
New collections
Accessories
Gift cards
Intelligent Eyewear

Shop Online

Advisor
Virtual Try-On
Download our app

Get a prescription

Book an eye exam
Renew a prescription
Measure your PD

Visit a store

Find a location

Ways to save

Insurance
Flexible spending
25% off contacts
Add a pair and save

Education

Eyeglasses lens guide
Sunglasses lens guide
Eyewear A to Z
How our glasses are made

About us

Our story
Buy a Pair, Give a Pair
Customer reviews
Jobs
Impact
Impact Foundation
Investors
Sitemap

Need a hand?

We’re here to help. See frequently asked questions and get in touch with us here.

FAQ
Chat

Follow us on tiktok
Follow us on facebook
Follow us on instagram
Follow us on youtube
Follow us on twitter

USA
Canada

Privacy Policy
Privacy Preferences
Notice of Privacy Practices
Terms of Use
Accessibility
CA Transparency Act
Do Not Sell or Share My Personal Information
CA AB 1305 Disclosure
Washington Health Data Policy